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How the ‘Halo 5: Guardians’ ads are expanding the universe

  

The recently released Halo 5: Guardians trailers painted a bleak picture for the future of series’ hero Master Chief, pitched in battle with newcomer Jameson Locke. Directed by Rupert Sanders and filmed with conflicting narratives, the two minute-long clips teased very different approaches to the truth.

WIRED.co.uk speaks with Sanders and Frank O’Connor, Franchise Development Director at Halo developer 343 Industries, on the structure of the ads, the expansion of the Halo universe’s mythology, and building characters while catering to fan expectations.

By: Matt Kamen,

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