Two British online games aimed at children have run afoul of the Advertising Standards Authority. The independent regulator has upheld complaints that Moshi Monsters and Bin Weevils were directly pressuring kids to buy in-app purchases.
However, the initial complaints weren’t brought by cash-strapped parents shocked by an unexpected invoice, but rather the government’s Competition and Markets Authority. The CMA acted as part of its enforcement of the Office of Fair Trading’s guidelines on children’s online games.
By: Matt Kamen,
