Shazam wants to make the world Shazamable. Sixteen years after launching the company is now valued at $1bn (£658m), but hasn’t turned a profit since 2006. In its quest to become a money-making verb Shazam is expanding. It will soon add features for scanning physical objects and places — but will its 100 million monthly active users be willing to come along for the ride?
By: James Temperton,