The chief executive of Swatch Group, the world’s best-selling
watchmaker, has said that the company doesn’t plan to
make a “mini mobile phone on your wrist”.
Mere days after Apple announced pricing and
availability for the Apple Watch, Nick Hayek said Swatch’s Touch
range would focus on “integrating smart functions into a watch.”
Hayek had previously said that Swatch might collaborate
with technology companies “in some areas”.
By: Duncan Geere,
